BUSINESS & STRATEGY games
Onboarding
Recruitment
Training
Marketing & Sales
Business and Strategy Games are serious games designed to simulate real-world scenarios and decision-making processes, often focusing on strategic thinking, resource management, and business acumen.
Key features
Real-World Simulations
Replicate real-world business environments and scenarios : Budgeting, investment decisions, financial management, market analysis, risk management,etc.
Time Management
Players must manage their time effectively to complete tasks and achieve goals within set timeframes.
Complexe Decision Making
Involves making intricate decisions that impact future outcomes, requiring players to think several steps ahead.
Customization potential
Themed Challenges
Incorporate company-specific themes that resonate with your corporate culture or industry-related challenges.
Location Flexibility
Choose from various locations including office spaces, conference centers, parks,
urban environments, or remote natural landscapes.
Branded Materials
Use company logos and branding elements in the game materials
Custom Values
Craft unique clues and puzzles that resonate with your corporate values.
How it unfolds
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Briefing
Participants are introduced to the game's scenario, objectives, rules, mechanics and timelines through an orientation session or materials.
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Team Formation
Participants may participate individually or form teams, depending on your company’s needs and requirements.
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Gameplay
Challenges are presented in stages or levels, each requiring strategic decisions and actions to progress.
Participants make decisions and take actions based on the information and resources available within the game environment.
Choices impact outcomes and participants learn from successes and failures, applying new insights to future decisions.
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Completion
The serious game is complete when the participants achieve the game’s objectives. For example : evaluating investment opportunities, or implement cost-control measures to improve profitability, or anage the development of a new product.
Case studies
OCP
OCP Africa, initiated a 5 days-long internal communication campaign to celebrate Africa Day, with 300 collaborators. The objective was to Enhance understanding of cultural diversity within the company…
Fiat
Fiat Stellantis, a prominent player in the automotive industry, sought to train its sales force on the new electric vehicle lineup, including the Fiat Topolino and Fiat 600. Recognizing the need for an…
Attijari Wafa Bank
Attijariwafa Bank launched the third edition of the Attijari Startup Game on October 30, 2023. The objective was to enhance the bank’s employer brand image among students…
Attijari’s new solutions
Attijariwafa Bank sought an innovative and engaging way to communicate their foreign exchange risk coverage strategy to their TPE and SME clients…
Holmarcom
The Holmarcom Group organized its annual seminar, which brought together 140 managers from various subsidiaries of the Group. For this edition, the central theme selected was artificial intelligence (AI).
Inwi
Inwi has launched during a seminar, a mentorship program meant to encourage seniors to ensure a better integration for the new hires. The objective was to …
Majorel
Majorel organized an open house event to welcome and evaluate pre-selected candidates for teleconsultant positions in various sectors. The goal was to assess specific skills such as communication…
Orange
The launch of a large-scale employee experience program as the company expanded its focus across 17 countries in the MENA region, it became critical to effectively onboard and engage HR directors…
L’Oréal Latin America
In the wake of the COVID-19 pandemic, the client had successfully launched several key marketing and sales strategies that kept their operations thriving in a challenging environment…
Beiersdorf
The client was facing a sensitive situation due to the challenging merger between two countries within the MENA region, which impacted the management of operations across the entire region. To address this, the company…
