Discovery games
Engagement
Teamwork
Learning
Discovery games offer an exciting and interactive way to engage participants, encouraging them to explore new concepts, environments, or products through dynamic and hands-on experiences. These games are designed to lead participants through a journey of discovery, making them ideal for corporate events, onboarding processes, product launches, or educational purposes.
Key features
Exploration
Learning
Augmented Reality Integration
By using AR technology, you can overlay virtual objects onto real-world spaces. Participants might scan specific locations or objects with their phones or tablets, revealing virtual clues, historical information, or hidden puzzles as they explore new environments.
Customization potential
Theme and narrative
The storyline, characters, and plot can be customized to reflect a company’s brand, values, or specific project goals. The Discovery game’s theme can be fully aligned with the message you want to convey.
Tailored environments
Whether it’s an office, a city tour, a museum, or an exhibition,the game’s challenges can be mapped to specific locations, encouraging participants to physically explore and uncover hidden elements.
Custom Routes and Exploratory Paths
Depending on the event or venue, different paths or routes can be designed within the game, allowing players to discover new spaces within a building, city, or virtual map in an engaging and personalized way.
Duration and Complexity
You can customize the length and complexity of the game to suit different events, whether it’s a short, high-energy activity or a deeper, more complex experience for larger teams.
How it unfolds
-
Briefing
Participants are introduced to the storyline or context of the game. This could be a mystery to solve, a treasure to find, or a series of challengesor tasks based on specific objectives like product knowledge, onboarding, or space exploration. They are briefed on the rules, the tools (digital or physical), and the environment they’ll be exploring.
-
Exploration
Players begin their journey through a physical space (like a building, event venue, or specific geographic area) or a virtual environment. Armed with tablets, smartphones, or other digital tools, they interact with the environment, scanning QR codes, searching for hidden clues, or using augmented reality (AR) features to uncover hidden messages or virtual objects.
-
Gameplay
Along the way, players encounter puzzles, challenges or unlock interactive experiences. These tasks are often related to the theme of the game and can be customized to reflect company culture, product details, or key messages related to the event. Solving each challenge unlocks the next part of the story or reveals key information.
-
Completion
The serious game is complete when the participants achieve the game’s objectives. For example : evaluating investment opportunities, or implement cost-control measures to improve profitability, or anage the development of a new product.
Case studies
OCP
OCP Africa, initiated a 5 days-long internal communication campaign to celebrate Africa Day, with 300 collaborators. The objective was to Enhance understanding of cultural diversity within the company…
Fiat
Fiat Stellantis, a prominent player in the automotive industry, sought to train its sales force on the new electric vehicle lineup, including the Fiat Topolino and Fiat 600. Recognizing the need for an…
Attijari Wafa Bank
Attijariwafa Bank launched the third edition of the Attijari Startup Game on October 30, 2023. The objective was to enhance the bank’s employer brand image among students…
Attijari’s new solutions
Attijariwafa Bank sought an innovative and engaging way to communicate their foreign exchange risk coverage strategy to their TPE and SME clients…
Holmarcom
The Holmarcom Group organized its annual seminar, which brought together 140 managers from various subsidiaries of the Group. For this edition, the central theme selected was artificial intelligence (AI).
Inwi
Inwi has launched during a seminar, a mentorship program meant to encourage seniors to ensure a better integration for the new hires. The objective was to …
Majorel
Majorel organized an open house event to welcome and evaluate pre-selected candidates for teleconsultant positions in various sectors. The goal was to assess specific skills such as communication…
Orange
The launch of a large-scale employee experience program as the company expanded its focus across 17 countries in the MENA region, it became critical to effectively onboard and engage HR directors…
L’Oréal Latin America
In the wake of the COVID-19 pandemic, the client had successfully launched several key marketing and sales strategies that kept their operations thriving in a challenging environment…
Beiersdorf
The client was facing a sensitive situation due to the challenging merger between two countries within the MENA region, which impacted the management of operations across the entire region. To address this, the company…
