AR experiences
Sales
Recruitment
Training
Interactive meetings
Marketing
Onboarding
AR integrates digital information with the user’s environment in real-time, enhancing the physical world with interactive elements that can be accessed through devices such as smartphones, tablets, or AR glasses. In gamification, AR can significantly enhance engagement and interactivity by providing immersive experiences.
How can you use it ?
Enhanced Learning Experiences
AR can be used to create interactive tutorials where learners can visualize complex concepts in 3D, making it easier to understand and retain information.
Interactive Marketing Campaigns
Use AR to create interactive product demonstrations showcase features and benefits, or mplement AR-based promotions where customers can scan products or locations to unlock rewards or discounts.
Teambuilding
Develop AR team challenges where participants must work together to solve puzzles or complete tasks that appear in their real-world environment.
Sales
Allow customers to virtually try on products or gamified filters, enhancing the online shopping experience.
Key features
Real-World Integration
Gamified AR overlays digital content onto the real world, creating a cohesive experience where virtual elements interact with physical surroundings.
Location based
Uses location data to create location-specific experiences and activities, encouraging users to explore their surroundings.
Immersive experience
The immersive nature of AR increases user engagement by making tasks more enjoyable and visually appealing.
Customization potential
Content customization
Tailor AR content to match the specific context or objectives of the experience.
Environmental integration
Adapt AR elements to fit seamlessly with the user’s physical environment, ensuring a more immersive experience.
Environment Customization
Design unique virtual environments that reflect real-world locations or fantastical settings, enhancing the immersive experience.
Branded Materials
Customize AR experiences to reflect a company’s brand identity, including logos, colors, and thematic elements.
Social Media Integration
Provide users with tools to create and share their own AR content, fostering creativity and personalization.
Visual and Aesthetic Customization
Offer different visual themes and styles to match user preferences or specific events.
Case studies
OCP
OCP Africa, initiated a 5 days-long internal communication campaign to celebrate Africa Day, with 300 collaborators. The objective was to Enhance understanding of cultural diversity within the company…
Fiat
Fiat Stellantis, a prominent player in the automotive industry, sought to train its sales force on the new electric vehicle lineup, including the Fiat Topolino and Fiat 600. Recognizing the need for an…
Attijari Wafa Bank
Attijariwafa Bank launched the third edition of the Attijari Startup Game on October 30, 2023. The objective was to enhance the bank’s employer brand image among students…
Attijari’s new solutions
Attijariwafa Bank sought an innovative and engaging way to communicate their foreign exchange risk coverage strategy to their TPE and SME clients…
Holmarcom
The Holmarcom Group organized its annual seminar, which brought together 140 managers from various subsidiaries of the Group. For this edition, the central theme selected was artificial intelligence (AI).
Inwi
Inwi has launched during a seminar, a mentorship program meant to encourage seniors to ensure a better integration for the new hires. The objective was to …
Majorel
Majorel organized an open house event to welcome and evaluate pre-selected candidates for teleconsultant positions in various sectors. The goal was to assess specific skills such as communication…
Orange
The launch of a large-scale employee experience program as the company expanded its focus across 17 countries in the MENA region, it became critical to effectively onboard and engage HR directors…
L’Oréal Latin America
In the wake of the COVID-19 pandemic, the client had successfully launched several key marketing and sales strategies that kept their operations thriving in a challenging environment…
Beiersdorf
The client was facing a sensitive situation due to the challenging merger between two countries within the MENA region, which impacted the management of operations across the entire region. To address this, the company…