an Escape Game for Beiersdorf's Annual Convention of Senior Executives

Escape Games

Change management

Corporate communication

Cosmetics

Project overview

Illustration

Context

The client was facing a sensitive situation due to the challenging merger between two countries within the MENA region, which impacted the management of operations across the entire region. To address this, the company organized its annual convention for senior executives and high-potential employees, gathering 80 key managers from five countries.

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Objective

  • Facilitate collaboration and communication between senior executives in a tense and sensitive environment.
  • Deliver key messages about change management in a positive, impactful manner that encouraged openness and engagement.
  • Celebrate the success of Nivea Luminous 630 in the MENA region.
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Challenge

Develop a customized online escape game, designed to:

  • Foster collaboration among participants through problem-solving and team-based challenges.
  • Deliver messages about change management in an engaging, non-confrontational manner.
  • Highlight key products, brands, and figures relevant to the company, particularly the launch of Nivea Luminous 630.

Solution

Game Format

Online Escape Game

Number of participants

80 senior executives

Participation Settings

Played in teams

Duration

60 min

Outcome

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This trilingual virtual escape game proved to be an effective tool in addressing sensitive change management issues, reinforcing unity, and celebrating the company’s success. By gamifying the experience, the client was able to turn a potentially tense event into a positive, engaging, and impactful experience for all participants.

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