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Fiat

A nomad escape game to educate Fiat’s sales team about a new product

Escape Games

Training and skills management

Sales and customer events

Automotive

Project overview

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Context

Fiat Stellantis, a prominent player in the automotive industry, sought to train its sales force on the new electric vehicle lineup, including the Fiat Topolino and Fiat 600. Recognizing the need for an engaging and informative training method, Fiat Stellantis partnered with The Game Changer Company to design a custom Nomad Escape Game.

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Objective

  • Educate the sales team about the features and advantages of Fiat’s new electric vehicles.
  • Enhance the sales team’s presentation skills and product knowledge.
  • Foster team collaboration and improve problem-solving abilities.
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Challenge

  • Ensuring that complex technical information about the electric vehicles was effectively communicated.
  • Maintaining high levels of engagement and participation among the sales team.
  • Creating a seamless blend of physical and digital game elements to enhance the learning experience

 

Solution

Game Format

Nomad Escape Game

Number of participants

80 sales team members

Participation Settings

Played in teams

Duration

60 min

Customization

Game features

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Educational Focus

Detailed exploration of electric vehicles’ features and specifications.

Engagement Strategy

Puzzles and challenges that highlight the functionalities and advantages of Fiat’s electric range.

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Interactive Components

Collective animations to guide teams and provide product insights

Outcome

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This targeted training event not only deepened the sales team’s knowledge of Fiat’s electric vehicles but also enhanced their presentation skills and team collaboration. The integration of Fiat’s technical specifications into the game ensured an informative and engaging learning experience.

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Experts en Gamification et créateurs d’expériences immersives, The Game Changer Company s’est doté d’une équipe jeune et dynamique pour qui le mode de fonctionnement agile est une priorité.

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Case Studies

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BACK

immersive Escape games

Immersive Escape Games are designed to fully engage collaborators by placing them in a themed environment where they must work together to solve puzzles and complete tasks to “escape” or achieve a specific objective within a set time limit.

Teambuilding

Recruitment

Interactive meetings

Onboarding

Training

How it unfolds

  • Briefing

    Teams assemble as the game master introduces the game's scenario and mission objective. Clear instructions emphasize teamwork, communication, and time management. Participants receive initial clues or tools, sparking their competitive spirit for an exciting journey ahead.

  • The immersion begins

    Teams enter the immersive environment, uncovering clues and deciphering codes. Physical puzzles, digital clues, hidden compartments, and thematic props enhance immersion. Through collaboration and communication, they adapt strategies and tackle challenges, fostering critical thinking towards achieving their goal.

  • Mid-game challenges

    As the game progresses, the game master introduces twists that require quick thinking. Teams adapt plans, manage time carefully, and use strengths to solve puzzles and reach their objective before time runs out. Effective time management becomes crucial.

  • Completion

    With the final challenge conquered, the immersive escape game is resumed. Shared victory strengthens bonds among team members, fostering camaraderie and mutual respect.

BACK

online Escape games

Online Escape Games represent the digital version of the popular physical escape room experience, where players solve puzzles and complete challenges within a virtual environment to “escape” or achieve a specific goal within a set time limit.

Teambuilding

Recruitment

Interactive meetings

Onboarding

How it unfolds

  • Briefing

    Before the game starts, join a live briefing session with our game master. They will explain the rules, objectives, and provide any necessary instructions to ensure everyone is prepared."

  • Enter the Virtual Room

    Using a web-based platform, teams of any size will explore the environment, interact with objects, and uncover clues. The platform features interactive graphics, clickable objects, 360-degree views, and embedded multimedia elements.

  • Gameplay

    The team members work together to solve a series of puzzles and challenges.
    Puzzles can be diverse : logic puzzles, riddles, number games, word searches, and hidden object challenges. Collaboration, communication, and critical thinking are key!

  • Completion

    When the team connects the dots and understands the bigger picture, they can finally complete the final puzzle and escape the room.

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BACK

Nomad Escape game

Nomad Escape Game is an interactive, puzzle-solving adventure where teams must work together to unlock a box

Teambuilding

Recruitment

Interactive meetings

Onboarding

How it unfolds

  • Launch Announcement

    Challenges are announced to all collaborators through internal communication channels, detailing the objectives, rules, timelines, and rewards.

  • Team Formation

    Teams, of any size, work together to solve a series of interconnected puzzles. The game stands out as a meaningful game where everyone can relate and engage, encouraging problem-solving and fostering team cohesion.

  • Gameplay

    Each puzzle, when solved, provides a clue or a key to the next challenge.The puzzles are designed to be diverse, including logic problems, physical challenges, and cryptographic tasks, ensuring that all team members can contribute.

  • Completion

    The game concludes when the final puzzle is solved, and the box is unlocked.