An escape game to celebrate l'Oréal's success
Escape Games
Teambuilding
Corporate Communication
Cosmetics
Project overview
Context
In the wake of the COVID-19 pandemic, the client had successfully launched several key marketing and sales strategies that kept their operations thriving in a challenging environment. To celebrate these achievements and foster team spirit across their Latin American divisions, the company organized an annual regional team-building event. Due to travel restrictions, the team-building had to be conducted virtually, gathering top managers from six different countries.
Objective
- Celebrate the success of the marketing and sales teams during the pandemic.
- Reinforce the key aspects of their strategy, including product launches, channel strategies, sales performance, and marketing campaigns.
- Strengthen relationships and boost team morale despite the remote setting.
Challenge
Create a customized online escape game where each puzzle reflects different aspects of the strategy, such as:
- Successful product launches during COVID.
- Channel strategies that ensured continued sales in a restricted environment.
- Impressive sales figures achieved despite market challenges.
- Creative marketing campaigns that helped the company remain competitive.
Solution
Game Format
Online Escape Game
Number of participants
50 top managers
Participation Settings
Played in teams
Duration
60 min
How it unfolds
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Team formation
The game begins with a virtual introduction, where participants from the six countries are briefed about the game and its objectives. The 50 top managers are divided into smaller teams, each representing a mix of participants from different countries. This ensures cross-border collaboration and communication.
-
Game access
Each team enters the virtual environment, which is customized to reflect the company’s branding and milestones. The escape game is hosted on a platform accessible via computers or mobile devices, allowing for seamless interaction.
-
Gameplay
The game consists of puzzles around key pillars of the company’s marketing and sales strategy during the pandemic. For example, participants might have to:
- Solve puzzles related to product launches by identifying key features or achievements of a specific launch.
- Navigate through challenges related to channel strategies, where they need to choose the right market approaches or tools used during the pandemic.
- Decode sales figures, where correct answers unlock the next level.
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Game completion and Debrief
After completing the escape game, a leaderboard shows which team performed the best. A final debriefing session follows, where key takeaways from the game are discussed, reinforcing the lessons learned from the marketing and sales efforts.
Outcome
This customized escape game successfully provided an interactive and engaging platform for top managers across Latin America to celebrate their achievements while reinforcing key strategic lessons from the pandemic. The bilingual, fully customized approach ensured inclusivity and relevance, making the event not only a celebration but also a learning and team-building experience.
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